Pink Rock Candy – Top fashion trends, news and shopping of 2010

I’m not going to lie, there are times when you could see me walking down the street, and you’d be 100% sure I was from Williamsburg. I’m a sucker for hipster trends, I even have a tendency of denying my attraction to arrow-skinny jeans, ironic tees, and over-sized glasses around people who scoff at the Williamsburg hipster (hipsters never claim to be hipsters). The goal of dressing like you’re from Cali but live in NYC can be fun when the entire world doesn’t do it, but American Apparel, a front-runner in supplying hipsters and the wannabes with all the leggings, hoodies, and tees they can handle, is exploiting this guilty pleasure of a fashion trend to the nth degree.

True, there are Am Aps everywhere, but now they aren’t only peddling crazy metallic leggings and mono-kinis, they are taking things a step farther and selling vintage items. So far they’ve started by putting vintage eyewear on their webstore, but they are taking the next step and creating a sister store called California Apparel. The first Cali Apparel will open in LA, but other stores are bound to pop-up around the US and the rest of the world.

Now, back to the vintage glasses on the webstore. I for one have a problem with them. As cute as the crazy, over-sized granny-gogs are, I am definitely not going to pay $50 for them. I get it, they’re vintage, but they are also novelty glasses (meaning no prescription lenses). There’s a little thing I like to call a drugstore. They sell over-sized glasses for cheap, pop the lenses out and voila! Where them at night, and no one will be able to tell, we did it in 2nd grade, trust me. Or even better, go ask your grand parents if they have any old sunglasses/glasses you can wear. Not only will those be vintage, but heirloom. As much as I may protest against the inevitable commercialization of the hipster, the fashion trend will flourish thanks to American Apparel, and the likes. You know what that means? Its time to find a new counterculture fashion trend, or maybe I’ll just rehash a different decade start my own!