Marc Jacobs puts Victoria Beckham in a Bag
Spring/Summer 2008 ad hysteria is in full swing. Every day there are more and more ads being released, and it starts to get a little hard to keep up. There has been one ad I have been waiting for, and its finally here…at least a preview of it is. A while ago I heard Marc asked Victoria Beckham to front the Marc Jacobs campaign for Spring and automatically thought it was a fabulous idea. Now, the first glimpse of the Juergen Teller shot campaign has been released to much speculation as to what the campaign is trying to say (other than these MJ shoes are boss!)
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The ad is obviously featuring the fantastic horizontal-heeled shoes Marc sent down the runway in September, but many are amused by the obvious satirical element of the shot. VB in an over-sized Marc Jacobs bag, as if to say she, like the shoes she’s wearing, is a product. Though many may scoff at the person as a product innuendo, the truth is to be successful at anything you have to be able to market yourself like one would market a product, and Victoria is definitely a pro at that. She’s molded and polished her image so well, she’s practically a robot, and she has successfully turned her and her hunk of a soccer-star husband into a brand, and I for one have to praise her for that.
When it comes to the ad campaign, I can’t wait to see what else MJ and VB have in store for us. I think this may be one of those love it or hate it deals— so what do you think thus far? Do you love it or hate it?
Photo Credit: The Fashion Spot
