Better Late Than Never: Target’s Private Label Collection
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We’ve all heard about Target’s next GO International collection called their Private Label Collection, and if you haven’t, you’re hearing about it now. The Private Label Collection is compose of pieces made from the Target designers and is a sort of interlude between Jovovich-Hawk for Target and whoever is the next GO International designer. Ignoring the fact this may be a ploy to buy time because Target can’t find a designer that isn’t already doing a diffusion line at another store, I’m wondering why they didn’t just do this in the first place.
I don’t know anything about Target’s sales before, or even after, for that matter, the start of the GO International collections, but I don’t think they were beyond saving. If they had thought to actually design clothes other than t-shirts that would appeal to the stylish yet money conscious, they would have been crisp in the beginning. Though I’m not complaining about being able to get Proenza Schouler and Erin Fetherston cheaply.
Perhaps I’m biased though. I can’t really say I ever stopped liking Target, and to be fair, the Private Label isn’t really that stellar. There are only a few pieces I would actually buy, but I feel like that’s how it is with all the GO International collections so…
What do you think about the Private Label Collection? Take a peek here and report back!
Erin fetherston ! please!!!!
WOO! GO TARGET!
I do like Look #14 from the collection, with the boxy yellow & grey jacket (though basically I’m a sucker for anything with those two colors together)…but the whole collectioin is sort of disjointed and random, you know? I mean, what does the colorblock minidress have to do with the double-layer chiffony dress or the high-waisted trousers with preppy ruffle top? Um, nothing. Target, I love you and always spend about 3 times as much money as I plan to when I shop at your stores…but you’re not wowing me here. With the bubble dresses and skinny-jeans-plus-vest combos thrown in there, it’s seeming VERY outdated. Pshaw!