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Hollister Doesn’t Sell That!

Chelsea Rae | Think About It | Monday, 21 April 2008
Pink Rock Candy, Hollister Storefront

I’ve only been in Hollister a hand full of times, and have never purchased anything from there or had anything purchased for me from Hollister. I have however applied for a position there when I went around the mall last summer applying at every store which I might even potentially shop. Though the last two times I went in Hollister, these visits were spaced about 6 months apart, my sister saw something fairly cute on the mannequin and both times we were informed, much to our surprise and annoyance, that the item isn’t sold “there.”

The first time, when we inquired as to where we could get the item, we were told the sweater we liked was only sold online and not in stores. The second time however we were informed that the tank top, that was most certainly over-priced, may be in the sale room “which is really dirty, but you can go search for it if you want.” Just for kicks we did go search for the top, and it wasn’t anywhere in the store. Actually, it was in the store and could be seen on at least 5 mannequins, I kid you not, but they couldn’t take the top off the mannequin because they were “stretched out and dirty.”

For those of you who do shop at Hollister, does this happen to you often? I happen to find it quite annoying, being drawn into a store I would normally never shop in by a cute garment, only to find out I can’t buy it in that store anyway. If the item is only sold online, why would they advertise it on one of the IN STORE mannequins? That’s like my local Forever 21 putting items from TwelvebyTwelve on the mannequins and then saying, “Oh, we don’t sell that here!”

I also only slightly understand not selling the clothes on the mannequins. I’m just going to sum it up to the fact that I think they have one regional merchandiser who comes in and dress the mannequins every season, and no one at that store is adept enough to throw another white tank top over the blue tank top to create the same effect.

Congratulations Hollister, you’ve successfully lost at the very least 2 potential customers forever!

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