What Did Armani do to Josh?

I don’t usually talk about men’s fashion on PRC, but today I have to. Why? Because since I heard Josh Hartnett was going to be in the new Emporio Armani ‘Diamonds for Men’ fragrance ad, I’ve been stoked— stoked is actually an understatement. However, now that I’ve seen the ad, thanks to Fashionista.com, I’m sort of underwhelmed (said in my best Michael Kors impression).
I’m not disappointed because Josh Hartnett is in the ad. I think he’s gorgeous, at least in my eyes. He has this slightly annoying, yet still endearing hipster grizzly-mountain-man thing going on all the time. His facial hair gets a bit patchy and his eyebrows are unkept, but I learned to deal with that years ago— I’ll even go as far as saying I appreciate the quirky wildness of it all. The culmination of those things, and much more, make him a lovable, awkward mess, but in the Armani ads, he’s none of that.
Though considering the queen of bling, Beyonce, was (is?) the face of Armani’s ‘Diamonds for Women’ fragrance, I understand why they had to doll Josh up a bit, but is this too much?
I know I can’t expect him to be rocking a ratty hat and geek-chic glasses in this ad, but I feel like he’s too clean cut for his own good.
This brings me to my question: What are the the trends/styles you find most attractive on guys? Do you like them Thom Browne or Tom Ford, Soulja Boi or Fall Out Boy, or something totally different?
p.s. The girl on the right keeps distracting me with her “OH EM GEE!” face!


















