Mean Everything to Nothing x11
| Manchester Orchestra – The Only One |
A video for Manchester Orchestra’s new song, “The Only One” debuted today on AbsolutePunk.net. This is one video out of 11 created by the Emmy Award winning directing team of Clay Lipsky and Jason Bognacki of Destroy Rock Music Inc. to promote the bands upcoming album Mean Everything to Nothing (release date April 21st). There is a video created for each song on the upcoming album, and each video will premiere on a different website.
Lipsky describes their vision as being “a cinematic collage of decaying film and lost memories intertwined with a loose narrative about a young woman on a surreal journey to find what she is missing.” That is slightly beyond my lay, film viewer head, but I still think the video is chase scene video parallels the urgency in the song well, and I can definitely relate to the feeling of trying to escape a psychiatric institute; however I in my case the psych institute is more metaphorical than literal.
The Manchester Orchestra guys worked with Lipsky and Bognacky for the “I Can Barely Breathe” video from their first album I’m Like a Virgin Losing a Child and the directors were excited to undertake such a large project for the band. “When ‘I Can Barely Breathe’ was well received, it helped create an open creative dialogue about our ideas and capabilities. When approached with the opportunity to interpret the entire album, we jumped at the chance,” said Destroy Rock Music.
p.s. Did I mention this song is just as fantastic as “I’ve Got Friends.” I’m so excited about this album!
