A Choo Shoe for the Masses
What a perfect morning it is when you wake up to a press release from H&M in your inbox telling you that Jimmy Choo will be there first accessories brand collaborator.
Let it sink in…
I feel like I’ve just won an Academy Award. “I’d like to thank, my parents for moving to a place where I’m 30 minutes away from a city full of H&M stores, my sister for introducing me to the chain, Erling Persson for founding H&M, and last but not least Jimmy Choo’s Founder and President, Tamara Mellon, for, in her words, wanting to “bring to H&M a sophisticated, fashion forward, accessible and glamorous collection— the perfect party pieces to buy now and then wear out that night!”
On November 14th, Jimmy Choo accessories and a special complementary women’s clothing line— yes, I said women’s clothing line— will be available in 200 H&M stores around the world.
So, do the math. The H&M website says they have about 1,800 stores worldwide. Meaning you have about a 1 in 9 chance of having Choo near you, but if you live close to a major city flagship store then I would assume your odds increase exponentially.
I’m going to go throw a party now.
