Gap Celebrates 40 Years with Denim Pop-Up Shop
Fashion Week is coming up quicker than I thought, and I’m already feeling the rush of anticipation. As most of you know, on September 10th, 2009, Vogue will be staging their own worldwide economic intervention called Fashion’s Night Out, but also starting September 10th, GAP will open their 1969 3-floor denim concept store on Kingly Court in London to celebrate their 40th anniversary.
Gap’s 1969 concept store will sell 69 pairs of each iconic denim style, specially produced for the pop-up shop, including designs by Pierre Hardy, Albertus Swanepoel, and Pharrell Williams’ new Bionic Gap Collection— initially produced in association with Gap Japan and Patrick Robinson.
On the opening day only, London shoppers can buy a limited edition pair of Gap (PRODUCT)REDTM rinsed jeans in whatever Gap fit you absolutely love for only £19.69. Half of those profits will go toward the Global Fund to help eliminate AIDS in Africa.
If that’s not enough, throughout the 19 days the pop-up shop will be open, they will have in-store performances by many breakthrough artists including a Pink Rock Candy fave, Temposhark, and photographer and street style blogger, Garance Doré will curate an exhibition of her street style photos and illustrations.
As much as I love New York City, I wish I could pick it up and drop it smack dab in the middle of the English Channel so I could be part of amazing events in London and Paris, like the Gap 1969 concept store.
Gap 1969 Denim Concept Store:
September 10th, 2009 – October 5th, 2009
G7 / G8 Kingly Court, Carnaby, London, W1
If you do happen to be in the area, you can get more information at www.gap1969.com.
