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Go International Missing the Target?

Chelsea Rae Simmons | Fashion, News | Tuesday, 19 January 2010

Pink Rock Candy, Zac Posen for Target

Yesterday, blogger, Yuli Ziv said “I’m so over high/low Target collabs. Sorry, Jean Paul…” via Twitter, and honestly, I kind of agree.

Don’t get me wrong, I love Target for their great prices, forward thinking, and ability to purchase clothes, make-up, tampons, green tea, Pop-Tarts, and a toaster to heat the snacks up, all under the same roof, but the Go International collaborations have simply, and constantly, let me down.

They’re like a crush-worthy celebrity. In theory, he’s perfect, hot and successful. He even looks amazing in pictures, but if you do manage to ever meet this hottie— because generally they’re off the market or unavailable for some other reason— he totally let’s you down. That perfectly groomed five o’clock shadow is more of a five past five o’clock mountain man beard, and those chiseled abs you saw in a photoshoot last week were definitely airbrushed, though his modest beer belly does prove impressive because they were begotten on during his accent to beer pong champ at his local drinking hole. If you can manage to overlook his slight imperfections— hey, nobody’s perfect— after the first couple of date’s you realize you only liked him because of his name and the relationship falls to pieces.

Generally, you end up disappointed and angry, but even this doesn’t stop you for crushing on the next hot thing to grace the silver screen.

As much as I adore most of the designers, the collections generally aren’t cohesive, the fabric selection is terrible, and though the prices are remarkable compared to the normal price of one of the designer’s duds, the piece of clothing is bound to fall apart. “Why buy a designer dress only to know I won’t have it in 2 or 3 years?” I always ask myself. However, with every collection, I get excited and head to Target the day it’s released in hopes of finding that jewel. The one piece that is as great in theory as it is in actuality.

Jean Paul Gaultier, Zac Posen, and Tucker are up next, and part of me is tired of the disappointment, but I can’t help but be a little excited.

Photo Credit: Fashionista

  • Maybe I'm being picky, but, I've never found ANYTHING I've wanted in their Go International line. Except maybe a Luelle (sp?) skull and heart clutch I went all over town trying to find before I even knew anything about fashion anything.

    Yeah. They never do anything for me.

    On the other hand, I do like their converse line much more.
  • Looking at the pictures, I've always seen clothes that make me say "maybe," but if I were to simply go into the store, I would pass up everything in the Go International collections. I like the Converse line too, but haven't purchase anything from that either. Come to think of it, Target hasn't gotten any of my clothing budget in a while.
  • I got a really great pair of drapey sweatery things and a lovely brass colored button shirt from the converse line. i think those three purchases made my life.

    darn you target! bring us the goods
  • sooooooo sweeeeeeeeeeeeet
  • I agree as well. love your blog, honey. I'm so glad I found it via style sample mag. loved to read about you.
  • I totally agree. I think it has more to do with making money than offering great clothes, it's almost like the designers say "I'm going to save the best for my real fans and give the mediocre designs and fabrics to mass" thinking we're not going to notice the difference and to be honest the price isn't that great in comparison to similar clothes of a more generic brand.
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