A Different Kind of Pop-Up
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More and more, I’m starting to see the fashion industry become accepting of social media and networking. Bloggers are all over the fashion show invite lists, stores are releasing crisis management statements on social networking sites, and now, designer Rachel Roy is using Facebook to give the word pop-up a whole new meaning on the Internet.
Rachel has teamed up with soulful and sexy songstress Estelle to create a limited edition jewelry collection for the Rachel | Rachel Roy brand. Though the line, featuring statement necklaces, bracelets and earrings ranging from $34 to $50, will be available in stores, those tech savvy fashionistas can get a sneak preview and partake in a completely different VIP shopping experience on the Rachel Roy Facebook page (fans only) starting February 9th and lasting three days. What can be more exciting than that? Well, this gorgeous full-finger petal ring— it reminds me of the irises that grew in my childhood garden— was designed by Rachel and Estelle to give as gifts to their closest friends and family (besties, mothers, aunts, daughters, etc.) and if you’re desperate to be one of the beautiful people or just adore the uniqueness of the ring, you can score this hot commodity exclusively during the three-day digital pop-up shop too. Now, there’s actually a good excuse to spend your life on Facebook! |
