Celebrities Need to Get a Grip
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| Blake Lively and Elettra Wiedemann front row at DVF’s S/S 2010 show. |
Celebrities are like evil step-children to the fashion industry. You deal with them for the sake of your spouse— the public, in fashion’s case—but you generally wish they would simply go away. I’ve met and been around my fair share of “listed” people, from A-list to D-list, but seeing and meeting them is very underwhelming to me, and compared to meeting designers or editors, the excitement is negligible. So, when I read “How Much Fashion Brands Pay For Celebrities to Sit in Their Front Rows” on Fashionista.com, the outrage at the rates paid to celebs for sitting front row almost outweighed the bemusement of the post.
Here, on Pink Rock Candy, my celeb name dropping is few and far between. There are a few starlets whom I believe actually love and appreciate fashion the way industry insiders and even us bloggers do, and I respect them for that. The males of the celeb-world are a different story complete, but suffice it to say, they are generally chalked up to eye candy.
Being informed that some celebs are getting paid almost six figures to sit their meticulously toned tushes in a front row seat many people, fashion lovers and socialites alike, would give anything to fill, kills me.
I know public relations enough to know celebrities are a necessary evil, but charging a fashion brand to enjoy it’s latest work in one of the best seats in the house is a bit excessive. To me, that process is almost as ignorant as it would have been to charge Michelangelo to create a sculpture for you, as if it was an honor for him.
This may come as a surprise to many celebrities, but their presence at fashion events though often, and unfortunately, is a necessity to gain public notoriety, is anything but an honor.
As my little brother once said of homework, “It’s a have to do, not a want to do.”
What do you think of celebrities charging fashion brands to grace the front rows with their presence?
