Putting the Ugh in Ugg

Yesterday, history was made. US citizens elected Barack Obama, a man who happens to be black, as president, but I have a haunting memory running through my head. Imagine, you’re trying to leave a putrid public bathroom, when suddenly your escape is blocked by a group of indistinguishable girls wearing a uniform of a baggy sweatshirt and medium-wash jeans tucked into the basic short Ugg. I felt as if I was in a movie about sheep-herding body-snatchers or something.
I know Uggs have been around for what seems like ever— too long if you ask me— but, the shock of seeing such homogeneity is still unnerving.
Furthermore, instead of being adversely affected like the rest of the economy, Ugg Australia has actually showed a 130% increase in yearly sales, reports Telegraph.co.uk.
How does something like this happen? You would think that after, numerous men and women scoff at the visual offense that is an Ugg boot, people would stop buying them. Not only are they expensive, but the Telegraph article also says the “flat soles leave the arches limp and can cause painful tendon conditions [...and] the flimsy sheepskin casing makes a weak ankle cushion.”
So what exactly is the appeal? Comfort? Warmth?
Mama always said beauty was painful. Comfort is a non-argument, and if you want warmth wear socks. I’m adding mine to the thousands of other pleading voices, if the US can support ‘change’ why can’t Ugg wearers around the world?



















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