McQueen’s Take on Advertising
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| via Fashion Editor at Large |
There is a Doubting Thomas or ten in my life, who think I made a terrible mistake in studying Public Relations. “Who needs PR?” they say, “In this economy, Public Relations is usually low on a company’s list of necessary departments.”
Obviously, they’ve never heard of Alexander McQueen, who’s smart enough not to pay for advertising and in turn uses his shocking collections to “create a buzz,” something we PR professionals do quite well, mind you.
Oh, and Alex McQueen does have a PR team.
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